“Based on an existing logo, Re-public has developed a new, modern and distinct visual identity for Hartmanns, reflecting the company’s values and high level of professionalism. The design solution highlights the otherwise ordinary colon symbol in the company name, as the primary expressive element of identity – and elevates it into a symbol, a graphic pattern, an effect layer and super graphics. In this way, the identity becomes the sum of all its elements, rather than merely being defined by a simple logo.”
Re-public is a graphic design agency, specialising in visual identity and communication design. We engage ourselves with ideas, products, values and communication challenges – and translate them into competent and inspiring design solutions.
“New visual identity for a specialized artwork photographer.”
INK studio is a highly creative agency based in Brussels / Belgium providing visual communication solutions for corporate identities or cultural projects. Graphic Design, Web Solutions, Illustration, Photography and Motion Design.
I was interested in the introduction of a man-made object in an outdoor setting, a luminous square, a human element that forms a relationship with nature and helps it to be reborn. From this I feel a kind of poetry blossoms, linked to the presence of this regular shape, like a recurrent canvas that symbolically references creation, the blank page, the empty space that needs to be inhabited.